Organized Files

CREATIVE STRATEGY

 

YouTube Learning Launch

YouTube's Learning initiative launch included PR promotions, events, brand storytelling, multi-channel campaign, and a dedicated YouTube channel.

GTM for brand films
GTM for brand films

Leading GTM strategies for releasing brand films that showcase learning on the platform, including cross promotion of the film heroes at conferences, events, and through PR.

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YouTube Blog
YouTube Blog

Kicking off the Learning Initiative announcing YouTube's investment in learning on YouTube owned channels (SM and blog), as well as press promotions.

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YouTube Brand Stories
YouTube Brand Stories

Developing a video series featuring users who showcase the various learning opportunities on the platform in their own voice, further laddering up into YouTube's Impact narrative.

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Elearn Africa LMS

A product launch for an LMS focused on simplified video creation for education purposes. Launching this digital platform included wireframes development, analyzing brand voice, and consumer targeting frameworks.

Platform development
Platform development

Consulting on platform development utilizing intentional design, advising on wireframes, UX, and content creation.

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Web Content
Web Content

Setting the tone for the products brand marketing, focusing on three different users/consumers - educators, institutions, and potential students.

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Developing instructional materials
Developing instructional materials

For this product launch consumer education was key, in order to showcase the simplicity of this learning platform and its' video creation tools.

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ELearnAfrica
 

Brand Films - GTM Strategy

Launching brand films both individually and as part of a series to best maximize their impact and audience engagement. Utilized market research to formulate video playlists, OOH campaigns, print & digital, as well as  cross-functional promotions and develop mutually beneficial partnerships.

Partnerships & social good
Partnerships & social good

Crafting strategic partnerships and local community events to further engagement while prioritizing social causes.

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Brand films on platform promotions
Brand films on platform promotions

Digital asset management, employing best practices for on platform engagement during and post-launch.

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Playlist promotions
Playlist promotions

Utilizing influencer marketing and brand story heroes to generate additional video content, boosting engagement for launches and at key marketing calendar moments.

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WWF Foundation Youth Program

Comprehensive program development, focused on generating strategic frameworks, leading brainstorming sessions, and integrating youth cultural and SM trends  to inform digital portal design.

Youth leadership programing
Youth leadership programing

Integrating cultural and SM trends to devise best practices for youth engagement and online portal development.

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Strategy Development
Strategy Development

Leading brain-storming sessions and designing strategic frameworks.

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Da'at Educational Tours

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New Market expansion
New Market expansion

Leading strategic initiatives for market expansion, including market research, partnership development, and re-branding.

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App launch
App launch

Leading a re-branding process, including set up for a new app launch.

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Post Card

I want to be where you are...