YouTube Learning Launch
YouTube's Learning initiative launch included PR promotions, events, brand storytelling, multi-channel campaign, and a dedicated YouTube channel.
Leading GTM strategies for releasing brand films that showcase learning on the platform, including cross promotion of the film heroes at conferences, events, and through PR.
Kicking off the Learning Initiative announcing YouTube's investment in learning on YouTube owned channels (SM and blog), as well as press promotions.
Developing a video series featuring users who showcase the various learning opportunities on the platform in their own voice, further laddering up into YouTube's Impact narrative.
Elearn Africa LMS
A product launch for an LMS focused on simplified video creation for education purposes. Launching this digital platform included wireframes development, analyzing brand voice, and consumer targeting frameworks.
Consulting on platform development utilizing intentional design, advising on wireframes, UX, and content creation.
Setting the tone for the products brand marketing, focusing on three different users/consumers - educators, institutions, and potential students.
For this product launch consumer education was key, in order to showcase the simplicity of this learning platform and its' video creation tools.
Brand Films - GTM Strategy
Launching brand films both individually and as part of a series to best maximize their impact and audience engagement. Utilized market research to formulate video playlists, OOH campaigns, print & digital, as well as cross-functional promotions and develop mutually beneficial partnerships.
Crafting strategic partnerships and local community events to further engagement while prioritizing social causes.
Digital asset management, employing best practices for on platform engagement during and post-launch.
Utilizing influencer marketing and brand story heroes to generate additional video content, boosting engagement for launches and at key marketing calendar moments.
WWF Foundation Youth Program
Comprehensive program development, focused on generating strategic frameworks, leading brainstorming sessions, and integrating youth cultural and SM trends to inform digital portal design.
Integrating cultural and SM trends to devise best practices for youth engagement and online portal development.
Leading brain-storming sessions and designing strategic frameworks.
Da'at Educational Tours
Leading strategic initiatives for market expansion, including market research, partnership development, and re-branding.
Leading a re-branding process, including set up for a new app launch.